The Pratiksha Difference


Direct Wholesale prices, Guaranteed quality, Free shipping, engraving, resizing and education. Here's why thousands of happy customers choose PJ Custom.


The team at PJ Custom travels throughout the world to purchase stones for our inventory from ethically-sourced mines. By cutting out the middle man and associated mark-up costs, we are able to offer our customers direct-source pricing at up to a third of the cost of our competitors.

Learn more about our direct-source business model here.


We stand behind our jewelry products, and offer lifetime warranty over the manufacturing quality of the item. In the case that an item is determined to have a manufacturing defect, please notify us immediately to begin the inspection process.

If we determine that the product damage is due to manufacturing defect, we will repair the jewelry, or in some cases, replace the item. If we determine that the damage is not due to manufacturing defect, we will contact you to offer a repair solution available at your cost.

Please note that our Lifetime Warranty is available only to the original purchaser of the product, and the Lifetime Warranty is void if we determine that a 3rd party has serviced/altered the jewelry in any way. This includes maintenance, repair, sizing or other services that could compromise the quality or integrity of the product.

Damage or loss resulting from lack of proper jewelry maintenance (including regular jewelry inspection) is not covered by the Lifetime Warranty. Damage due to normal wear and tear, trauma or stone loss is not covered by the Lifetime Warranty. This includes the following: discoloration due to chemical stress (chlorine pools, chemicals from bathing, makeup, etc), prong failure (due to loss of integrity, bending, warping, etc.), or stone loss due to prior cracking/breaking.

Regular inspection and maintenance is highly recommended to prevent any jewelry issues due to wear and tear. We offer mail-in services for inspection and service evaluation. Please contact us to have your jewelry inspected.


All loose, certified diamonds purchased from PJ Custom can be exchanged for 100% credit for any replacement diamond on PJ Custom that is 2x or greater value. The certified diamond to be exchanged must be in its original condition, free of any damage, and include the original laboratory grading certificate received at the time of purchase. Damage to the stone from wear and tear disqualifies the Lifetime Upgrade offer.

All loose, certified gemstones from PJ Custom can be exchanged for up to 90% of the original purchase price of the stones. Eligible upgrade gemstones must be at least 125% of the original stone’s purchase price, and must be a colored gemstone (not a diamond). The gemstone, if certified, must include its original lab grading certificate.

For loose diamonds and gemstones, offers for trade-up are based on the assumption that market prices are the same or higher than the original purchase price of the stone. PJ Custom reserves the right to refuse Lifetime Upgrade offers under discretion.


All orders at PJ Custom are shipped free of charge, both domestically and internationally, regardless of the order amount. Orders over $200 are provided with complimentary shipping insurance. Services for weekend shipping and expedited shipping are available for a fee.

Please see our Shipping Policy for more information.


We stand behind everything we sell, including loose diamonds, gemstones, finished jewelry, and custom jewelry. We want you to be 100% satisfied with your item, and if for any reason you are not, we believe that it should not cost you anything to return your item. We offer a 30-day money-back guarantee and inspection period on any loose diamond or gemstone purchases at PJ Custom.

Please review our full Return Policy here.


For options to finance your jewelry purchase, please contact our Customer Care Center. 


We are pleased to offer all ethically-sourced diamonds and gemstones throughout our website. We travel around the globe to acquire stones for our inventory, and our zero-tolerance policy for conflict stones is an extension of the quality guarantee that we offer for each and every piece of jewelry crafted at PJ Custom.


We offer free engraving on rings and other items. If you’d like to have your jewelry engraved, please let us know at the time of your order placement. Free personal engravings include letters and numbering up to 20 characters in length.


We are pleased to offer our diamonds at the best market prices, up to a third of the cost of our retail competitors. However, if you find a stone of comparable characteristics at a lower price than one listed on our website, please contact us to see if it is eligible for price matching.

Our Diamond Price Matching Service:

  1. We offer price matching services for all GIA-certified diamonds listed on our website.Contact us to inquire about the diamond you’d like us to match, and an expert consultant will reach out to you promptly to discuss your options. You can expect quick and helpful service, and no pressure to purchase the stone once we determine that we can match the price.
  2. Important characteristics to compare include a diamond’s 4Cs (cut, color, clarity and carat weight), fluorescence, polish, symmetry, table width, depth percentage, and so forth. GIA-certified diamonds will have this information readily available in the lab certificate.
  3. You will need to provide: a website link to the competitor's diamond, along with a copy of the GIA certificate for evaluating the stone’s grade.
  4. The competitor diamond may not come from a pawn shop, be discounted in any way, and must be priced in U.S. dollars.
  5. PJ Custom reserves the right to use discretion to approve or refuse Price Matching offers.

Please review our full list of Diamond Price Matching Guidelines here.


Diamond and gemstone rings, excluding eternity bands, may be resized once for free within the first 60 days of purchase. To have your ring resized, contact Customer Service to let us know what item you are sending, and what size you'd like the ring to be. After your resizing request is authorized by PJ Custom, simply ship your item to our Customer Service department and pay for return shipping. Ring resizing will take approximately 5-7 business days, in addition to the shipping time.

Resizing a ring greater than or less than 1 full size may be subject to extra charges, as we may have to restructure or remake parts of the ring. Eternity bands (i.e. designs that feature stones around the ring) are not eligible for complimentary resizing. Please take extra care to order the right finger size for eternity bands. 

Please note that having your ring resized by a third party jeweler voids your Lifetime Warranty and Return Eligibility.


PJ Custom is pleased to provide complimentary appraisals for custom jewelry items over $1,000. An appraisal is a document stating the approximate retail replacement value of an item, including detailed information about the gem quality, diamond characteristics, jewelry craftsmanship, and metal type. Appraisals are an essential tool for understanding the value of your custom jewelry. In the event that your jewelry ever becomes lost or stolen, jewelry insurance companies rely on appraisals to determine the coverage rate and replacement value of your item.

Please contact Customer Service to inquire about your complimentary jewelry appraisal.


We offer seamless communication to you through the computer screen via email, chat, or by telephone. Simply drop us a line here to get your custom jewelry project started.

You may also contact us for a private one-on-one consultation at our Dallas Jewelry Showroom. Here, you will be able to try on semi-mount rings, see and hold diamonds for purchase, evaluate gemstone colors with the naked eye, and more.

Contact us here to schedule your appointment.


We are pleased to offer comprehensive education centers on loose diamonds, loose gemstones, and finished jewelry. Please visit the following centers for more information:

Diamond Learning Center

Diamond Advanced Guide

Diamond Expert Advice

Gemstone Learning Center

Gemstone Expert Advice

Gemstone Encyclopedia

Jewelry Learning Center


All of our products come gift-ready, tied with a ribbon bow. If you'd like to gift your purchase to someone, simply select the "Gift" option during check-out and we will place a gift receipt and a handwritten note (with your personal message) in the box.

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