Why Pratiksha

WHY DESIGN WITH US

So, what puts our business in a league of its own? Let us introduce you to our team of experts and our unique business model.

We have decades of gemstone and fine jewelry knowledge in our DNA.

Family-Business

Family Business

We are pleased to offer over three generations of gemstone knowledge and over 80 years of experience from our team. Growing up in the jewelry industry helped us become leaders in design, craftsmanship and quality. We have no doubt that your next custom piece from PJ Custom will become a treasured heirloom for many years.

We are unmatched in pricing and quality... here's how.

SAY GOODBYE TO THE MARKUP

We travel the world to seek the rarest, most flawless stones from ethically-sourced mines. By cutting out the middle man and mark-up costs, our direct-source business model allows us to have complete control over pricing and quality. We are able to offer you the finest quality custom jewelry at a third of the cost of our competitors because we are the gemstone supplier, cutter, designer and manufacturer all rolled into one.

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OUR PROCESS IS STREAMLINED

We keep an inventory of over 6,000 gemstones on hand, and a design team ready to discuss your jewelry project. Our business model helps us guarantee that your project will be completed in a fraction of the time and cost, and guarantees our commitment to final product quality.

No detail goes unturned when you leave your custom jewelry project in our hands.

OUR COMMITMENT TO QUALITY AND TRANSPARENCY

When you’re ready to design a custom jewelry piece, you need an experienced team to help unleash your wildest dreams. Home to a family of gemstone experts, we are known to obsess over cut, color, clarity and quality while sacrificing no detail in jewelry craftsmanship. We know the value of top quality jewelry work, and know what kinds of materials work best for different design ideas. We always keep an eye on the latest jewelry trends, and if you need help developing your idea or design direction, we come to the table ready to help. We are dedicated to providing a convenient and transparent experience for you, which means you can expect information about precise measurements, carat weights, no-nonsense gemstone quality grades, and high resolution photos of your final product.

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